September 30, 2009 Leave a comment

Hey! If you are reading this, you are in the wrong place!

Wanna know about deals and steals in Central Mississippi? Head to the newly-named “FrugalMississippi,” http://frugalmississippi.blogspot.com/. I am posting new stuff as of today!

Are you looking for information about the really stupid trademark fight that this blog and blog writer got all up in the middle of? You need to head to the new “Really Dumb Trademarks” at http://reallydumbtrademarks.blogspot.com/. Give me a few days to get that one totally up and running!

Thanks for your support — let’s keep shopping cheap and fighting for online freedom of speech!

Categories: Uncategorized

JacksonFrugalista getting NEW NAME, NEW HOME

September 28, 2009 Leave a comment

Hey, remember that whole “we’re gonna sue you if you don’t change the name of your blog” mess? Well, Frugal Gal is a complete fan of NOT getting sued. So, I’m changing the name.

Am I a wimp? Maybe. But I also have no real resources to fight this. So sue me … no, don’t.

I am not only changing the name, I am changing the location. The NEW version of JacksonFrugalista will be at http://FrugalMississippi.blogspot.com/. This blog will be devoted to what I originally wanted THIS one devoted to — getting cool stuff for cheap in Mississippi.

But those of you who have aggressively taken my side in this — first, thanks! The online community of people interested in protecting our freedom of speech is pretty cool.

But second, just because I am changing the name doesn’t mean that our party has to end — this issue is important and one we need to keep talking about. So I made another blog: http://ReallyDumbTrademarks.blogspot.com/. This is where we will continue to talk about what the rules of the USTPO really ARE concerning general-use words and trademarks, as well as share horror stories. I mean, I can’t be the only person who has been through this.

Hopefully this new blog will give us all a chance to help other people who get slepped with nutty C&D orders — it would be great if we could develop a resource list for people in that position to use. Uh, and it would be great to develop some resources.

SO — give me a couple of days to move all the relevant content to the new blogs and we’ll move forward. Y’all who want to read about the next Belk shoe sale can do so, and those who want to get mad about losing the rights to use a particular word may also do so. Just not on the same blog.

Oh, and lest ANYONE think otherwise, my agreeing to the name change should IN NO WAY BE INTERPRETED AS MY AGREEMENT TO THE CORRECTNESS OF THE TRADEMARK BY NATALIE MCNEAL. I am changing the name because I am cheap, and the USTPO has made it way too expensive for me to file formal disagreement. I CHANGE THIS NAME UNDER MASSIVE PROTEST.

And if this ever makes it to court, I’d better not hear that my name change is used as evidence supporting the McNeal trademarks. Oh, man — the blogs I will start if THAT happens ….

Hearing back from the other side

September 24, 2009 3 comments

OK, I’ve started hearing back from people on the other side of this trademark debate. I approved a posting from someone arguing against my position in the “Cease and Desist” letter page. Same person submitted another post on the “Argument Against Trademark” page, the text of which I am quoting here:

You need to find some legal precedents for your argument.

And the way you are using the Internet to respond to a simple Trademark C&D request amounts to “cyber bullying”. You’re inciting people to threaten and harass someone and yet you write about Karma…wow. It’s disturbing the number of people you have calling McNeal names.

You should be thanking McNeal–no one was reading your blog until you started posting the legal correspondence and getting yourself some free press. Now you have many more readers, so tell me, what is the damage to you? I see only GAIN!

And yes, I can make my opinions known on the same sites that you are using–thanks for noting that in your comments back to US news.

Just a few of things:

1) I’m not sure that I need legal precedents when I express an opinion. But the concept of “freedom of speech” really has gone completely out the window in this.

2) I first used the internet to contact other blog owners to see if they had experienced similar challenges to their language use. When they started posting the issue, I was surprised. Then I realized why people cared so much about it — this isn’t about my blog or the word “frugalista,” it’s about the fairness of an action by the USTPO that restricts the expression of other people on the web. It honestly took other people telling me so for me to understand the significance of this question. Only then did I start sending emails to other potentially interested bloggers. And if the fairness of the mark approval weren’t in doubt, I guarantee you none of them would have run with it.

3) My blog was never intended for people outside of the Jackson-area. While there may be extra eyes on it these days, they are reading about a fight that will be over long before my friends and I stop caring about bargains. The ONLY reason people are paying attention to this issue (and my blog) is because of the cease and desist letter — and that came TO me FROM Ms. Hart, it’s not something I invented.

4) What possible gain do I get from this whole thing? My site is not commercial. I have no advertisers. People have actually been OFFERING ME MONEY to fight the trademark and I have turned them down.

5) The comment I made about your post appearing on my blog as to let people know that I DO approve comments that are contrary to my own position, unlike Ms. McNeal who apparently has been deleting any comments on her blog that raise the issue.

Regardless of what I call my blog, this issue is going to stick. The USTPO might have approved the trademark, but those approvals are not permanent. And while it’s highly unlikely that I will be the person who gets it reversed in court, I truly believe it will be. And me and my blog, whatever I call it, will be following the case every step of the way.

Categories: About the Blog, Just WEIRD Tags:

What do you think I should do?

September 22, 2009 12 comments

I’ve had tons of people, via email and blog posts, encourage me to NOT change the name. Some of those people are even offering money to help me fight.

My options are:

1) Change the name and let the whole thing drop.
2) Change the name but keep fighting — emails, posts, networking with other interested parties, etc. In other words, be an annoying online gnat to the people who claim to own the word.
3) DON’T change the name and just see what happens.
4) DON’T change the name and accept donations from blog visitors to fund a fight.

I lean towards #2, with a big part of me interested (but a little scared of) in #3.

I think it would be a struggle to do #1, I’m not great at keeping my mouth shut on things that make me mad. I also am VERY uncomfortable with the idea of taking money from people, it just seems skeezy somehow.

I have this horrible fear that more money would come in that I might need, or it would come in and the matter would be resolved, and I’d have no idea how to refund the donations so I’d go on a fancy vacation instead and end up on Dateline in a “How to Catch a Scam Artist.”

Chris Hansen: You accepted this money to fight for free speech.
Me: Yes, I did.
Chris Hansen: But you spent it on a trip to Martha’s Vinyard.
Me: And I said the word “frugalista” A LOT while I was there ….

Anyway, I am conflicted. Tell me what you think my next steps should be.

Small Local Blog = National News?

September 18, 2009 Leave a comment

This keeps getting weirder and weirder.  US News and Word Report online is now discussing trademark issues and THE MOST CONTROVERSIAL WORD IN THE UNIVERSE, “Frugalista.”


Part of me is glad people are paying attention to what I think is a ridiculous restriction on language.  Part of me is a little freaked out that they are.

But a BIG part of me feels bad I haven’t posted those garage sale listings yet.  It might be midnight before I get it done, but I will.  When you get up at 5 a.m. tomorrow, info will be here.

Housekeeping ….

September 17, 2009 4 comments

A few items ….

NEW FEATUREConsign o’ the Times will be a regular post starting next week.  I will visit and review consignment stores in the area, providing the basics (hours, types of items for sale) and the nitty-gritty (“they sell acid-wash without the irony”).  What I need from y’all is help creating a comprehensive list of the stores in the Bold New Metro Area.  The ones I know of include: 
      – Madison/Ridgeland – Private Collection, Leap Frog, Kids’ Closet, Repeat Street, From Us to You (?), and Bloomingdeals;
      – Jackson – Orange Peel and It’s All About U
      – Brandon – Sequels

I know there are more than that, particularly in Rankin County and over in Clinton.  Please post some suggestions.

ANOTHER NEW FEATUREGarage Sale Tales will also be a new post topic, and I’d love-love-love some help here.  I am going to start taking my camera with me when I got to garage sales.  I want to get some evidence that you CAN find nifty stuff at those, not merely broken furniture and incomplete sets of dishes that the sellers used in college back in the 90’s.

I wanna challenge y’all to do the same.  Send me your pictures of great finds and I’ll post them.

I am also going to see about posting lists of sales on Friday nights, with information taken from multiple sources.  If I am able to — that one might be a little too labor intensive, we’ll see

UPDATE ON BATTLE FOR FREE SPEECH — Yeah, I’m still dealing with that mess.  I have been in touch with more trademark-types and blog authors than one would imagine.  Everyone agrees on two things:
      1) The trademarking of “frugalista” is stupid beyond belief, and
      2) Unless I am willing to spend a LOT of money, there’s probably nothing I can do about it.

Now, I am sure you have noticed, FrugalGal ain’t makin’ any money here — this blog brings in no coin.  I never intended it to.  And FrugalGal is frugal for a reason — I don’t have piles of money lying around.

What I am PROBABLY going to do is:
      1) Change the name of the blog, but in a very resentful mood
      2) Continue to complain about the absolute innanity of someone being able to own a word until somebody important takes note or I get tired.

As far as #1 goes, I’ll want some help.  I have a few names in mind, but would love suggestions as well.  If nothing jumps out as a great name, I’ll probably post a poll and let people vote.

As far as #2 goes, I might enlist some of y’all for that, too.  🙂  More on that later, though.

CAN YOU READ THIS??? — While I love the basics of this blog template, with the brown and the flowers, I am concerned that it might be hard to read.  I can’t figure out how to keep this basic design while enlarging and darkening the fonts, though.  I might be playing with the design a bit, so don’t be surprised if you pop in one day and the look is TOTALLY different.  And aof course, suggestions will be welcome!

I guess we’re all caught up.  Oh, except I need to say that I went to the special “Half Off/Half Off” sale last night and got 4 pair of shoes, 3 shirts, a pair of wool pants, a set of queen sheets, and a new featherbed for just over $60.  Beat THAT with a really cheap stick ….

JacksonFrugalista Ordered to Shut Down

September 10, 2009 13 comments

Or change the name.  The order comes from attorneys representing Natalie McNeal, a blogger with the Miami Herald.  She apparently has trademarked the word “Frugalista.”  The WORD.  Not a brand or service she is calling “Frugalista,” the actual WORD.

Now, this blog has been up for justa few days.  I am not worried about that.  But something inside me is INCREDIBLY offended that someone can own a WORD.  Not the name of a product or a store or something like that, but a WORD that is in general use that refers to a concept.  It would be like trademarking “foodie.”  It’s a relatively new term, but it’s a descriptive term, not specific to any single person or product.

I checked the trademark registration with the US Trademark Office.  It is there — basically, anyone who wants to use the word “frugalista” in reference to any kind of financial tips (like, “hey, rummage sale!”) in an online journal or blog must FIRST get McNeal’s permission.

I am not usually an anti-government ranter, but WHY does the government allow people to file stuff that makes it “illegal” for me to use a generic-if-recently-developed word in my blog?

And, by the way — do ANY of us think my little blog talking about what’s on sale in Jackson-Freakin’-Mississippi should be ANY kind of threat to ANYTHING happening in Miami?  Is there anyone who will be looking for her blog, “FrugalistaFiles” and stumble onto mine and be confused?  I would think the word “Jackson” in the name of my blog would be a clue.

It’s not like I am doing my blog for any kind of profit.  I am posting about church rummage sales and telling my friends that Hudson’s in Ridgeland got some maternity clothes.  There is no cash in that.

It’s dumb.  And I hate-hate-hate-hate-hate dumb.

Here’s the text of an email I sent to the US Trademark Office.  Curious to see if I get a response:

To whom it may concern:

    I am the recipient of a “Cease and Desist” letter from an attorney representing the holder of US Trademark Application, serial number 3532912, for the word “Frugalista.”  The holder of that application has a blog hosted by the website of the Miami Herald called “Frugalista Files.”  She covers fashion and financial issues, primarily in South Florida.

    I recently started a blog for friends and family in Jackson, Mississippi, called “Jackson Frugalista.”  This blog is dedicated to talking about special sales, consignment stores, rummage sales, etc., in the Jackson, Mississippi area.

    I looked at the restrictions for the trademark application in question.  The short definition is that any use of the word “frugalista” in ANY online journal or blog, related in ANY way to financial matters or tips (such as notification of sales) is restricted to only the application holder.

    I would like to suggest that this word is not one that should be restricted as such and that perhaps the trademark application should be rejected.

    My understanding of “common use” words in trademarks includes three concepts: descriptive marks, secondary meaning and genericity.

    1) Descriptive marks — where the mark describes a characteristic or quality.  Such words are not protected unless they have obtained secondary meaning.  The definition of “Frugalista” is completely descriptive — “a person who is fashionable while being thrifty.”

    2) Secondary meaning — when the consuming public associates that mark/word with a particular producer/source, rather than the underlying meaning.  The public doesn’t have to know the producer, they must simply understand that a single producer is associated with it.  I assert that the word “Frugalista” does not have that kind of association with the South Florida blog or the holder of the mark, even when she is mentioned in passing by other authors who use the word.

      3) Genericity — “A word will be considered generic when, in the minds of a substantial majority of the public, the word denotes a broad genus or type of product and not a specific source or manufacturer.”  While the blog the application holder runs is well-known in South Florida, the word “frugalista” does not typically cause the public to think of the blog.  The word has a meaning altogether separate from the blog, as evidenced by its extensive usage on the web (see sites listed and linked below).  In fact, the New Oxford American Dictionary named “frugalista” a finalist for “word of the year” for 2008.  It’s description of the word did not mention the South Florida blog or any particular online product or effort.  Even William Safire, who does mention the “Frugalista Files” in an article, references the word as a concept, not a particular brand.
  **My information is from the “Overview of Trademark Law” posted by Harvard Law School.

Here is a short list of online uses of the word “frugalista” —




















Again, those links are the result of a BRIEF search.

I presume the definitions and exceptions were included in trademark law to prevent any one person or company from having exclusive legal rights to what are (or are becoming) common-use words.  Imagine if someone had, at some point, trademarked the word “recession.”

The trade marking of common-use words like “frugalista” is fundamentally unfair.  I am not trying to make money off the word.  I am not trying to do postings about South Florida bargain shopping, I simply want to give my friends and family some shopping tips for our area.  I can’t do that, though, under my chosen name, because of this restriction approved by your office.  And neither can many of the blog and website authors I linked to above.

Please reconsider your approval of this trademark.

I look forward to your response.


Will let you know what I hear.